We support cooperation partners with money, goods and services, because we see sponsoring as an important part of our marketing strategy. It is also our duty as an employer to support big talents and foster the commitment of our partners.
We really live the motto “Sport unites” in our everyday hotel work: team spirit, diversity and the joy of success accompany us in all our actions and show that sport truly enjoys high priority at the ATLANTIC Hotels.
Since 2015, occupational health management has been firmly anchored in our company philosophy, and this is realized, for example, through our cooperation with “Hansefit”, the market leader for company fitness, and by organizing in-house health days. In addition, there is an ATLANTIC Hotels football team that regularly participates in corporate tournaments. Company runs, such as the B2Run in Bremen, also take place with the enthusiastic participation of members of our hotel group.
Sport is part of our DNA and we also engage this passion for various sports cooperations at our destinations. For many years, we have supported the basketball team Eisbären Bremerhaven, the professional handball team of THW Kiel and, starting in 2019, the third-league Wilhelmshaven Handball Club. Every year and always in January, an ATLANTIC Hotels professional cycling team takes part in the Bremen Sixdays and is cheered on by many visitors.
The promotion of young sportsmen and sportswomen is also firmly on our agenda! This commitment led to the cooperation with the Bremen Hockey Club and the SC Borgfeld soccer club.
From the general overview, you can find out more about our sport sponsoring.
In addition to sport sponsorship, the ATLANTIC Hotels also support many other projects. For example, the MO1N STARTUP CAMP, which was held for the first time in 2019 and will be continued in 2020. Many different companies, including startups, meet here and exchange ideas in a relaxed atmosphere. In October 2018, the film PROJECT:ANTARCTICA, which was financed by donations and cooperations, celebrated great successes.
The Bürgerpark Tombola for the preservation of Bremen’s “citizens’ park” takes place in Bremen every year from February to April. This green campaign is also supported by us every year.
Every year, the hotel group supports a non-profit association at Christmastime. When selecting our partners, we concentrate on associations and companies located in the vicinity of our hotels. Many associations have already been supported, such as the German Childhood Cancer Foundation, Bremen Clinic Clowns on Sylt island, Roots of Empathy Germany and many more.
Header: © ESN Arne Mill
THW Kiel is Germany’s most successful handball team. The whole city celebrates with the “Zebras” – the stars that made Kiel internationally known, and still do. When the record champions and three-time Champions League winners play, the fans flock to the Sparkassen Arena in the city centre. For more than three decades, every national league home game has been sold out – 10,285 fans are always there to put on the pressure in the Cathedral of Handball, as the former “Ostseehalle” is respectfully called. The atmosphere in the arena – located in the immediate vicinity of the ATLANTIC Hotel Kiel – is legendary. The players, who are among our regular guests, are thrilled with the hotel and especially the unique view from the rooftop terrace. Since its opening in summer 2010, the hotel has held close ties to THW Kiel through a sponsorship agreement. The ATLANTIC Hotel is present in the “Sparkassen Arena” with a large advertising poster for the Deck 8 bar, and even the VIP wristbands carry our lettering.
photo: © THW Kiel
Since the end of last season, the ATLANTIC Hotel Wilhelmshaven has been the official sponsor of the Wilhelmshaven Handball Club.
As a sponsoring partner, the hotel is also present on the LED hoardings and provides both home and away teams with discounted accommodation and conference facilities. Home games of the Wilhelmshaven Handball Club have already become a tradition of the city. Almost every weekend, the Nordfrost Arena fills up with handball fans who have come to support their team in large numbers. “The cooperation with the Wilhelmshaven Handball Club is a matter close to our hearts. Handball is of high importance in Wilhelmshaven and stands for emotions, willpower and passion. We are pleased to accompany the club on its way back to the 2nd division of the Handball Bundesliga”, explains Florian Schönwetter, General Manager of the ATLANTIC Hotel Wilhelmshaven.
photo: © Wilhelmshavener Handball Verein WHV
The ATLANTIC Hotel SAIL City has been the official hotel partner of the basketball national league club Eisbären Bremerhaven for more than five years now. This successful cooperation was extended by another year at the start of the 2018 basketball season. The ATLANTIC Hotel Group presents itself as a team partner on LED bands, among other things. As a special highlight, the popular clap banners in the ATLANTIC Hotel design create a great atmosphere on the stands. Both hotel director Tim Oberdiek, and the Eisbären marketing director, Philipp-André Beier, emphasize the pleasant character of the cooperation, where the focus is on long-term partnerships rather than short-term success.
Guest teams are happy to spend the night in the ATLANTIC Hotel SAIL City and the stay of the Eisbären in the ATLANTIC Hotel Universum in Bremen rounds off the cooperation as part of the games in the ÖVB Arena. In addition, accommodation vouchers are raffled off on special occasions.
photo: © Logo Eisbären Bremerhaven
Founded in 1913, the Bremen Hockey Club can look back on a long tradition of sporting success and offers its almost 1,200 members a wide range of tennis, hockey and health sports for young and old. Qualified trainers convey fun in movement, improving overall fitness, body awareness and endurance. The club-owned facility in Bremen-Oberneuland has always been not just a place of sporting encounters and successes – it also offers an attractive setting for recreation and socializing due to its spaciousness. The ATLANTIC Hotel Group is committed to the BHC as an official hotel partner, and guest teams feel entirely at home in the ATLANTIC Hotel Galopprennbahn, for example. In addition, the hotel group is also present at events and anniversaries through perimeter advertising and donations in kind, and supports the long-established Bremen club through advertisements.
photo: © BHC
On 20 June 2019, the new 49er FX and a J70 were officially named by the ATLANTIC Hotels Group in the KYC’s boat park. The boat sponsor for ATLANTIC Hotels Group was Eggert Harms, Director of the Hotel Kieler Yacht Club. The purchase of a 49er FX and a J70 was made possible only by donations.
The crews and members of the KYC Performance Team, including the German (youth) national team, the Commodore of the KYC, Dierk Thomsen, and the Chairman, Dr. Carsten Krage, were also present at the ceremony. “The close cooperation with the Kieler Yacht Club (KYC) made it easy for us in deciding to provide significant support for the purchase of the two boats, with the aim of creating the necessary conditions for ambitious youngsters to successfully develop their sporting careers,” explained Markus Griesenbeck, Managing Director of ATLANTIC Hotels Management GmbH.
photo: © Werner Seluga
The Bremen Sixdays Race is a traditional track cycling event that takes place every year in January in the ÖVB Arena – for the 55th time now in 2019. The ATLANTIC Hotel Group has been a sponsor for the past five years and is present with jersey advertising for a two-person team. The International Cycling Union UCI has upgraded the Bremen Sixdays to a commercial race of category 1. As a result, the race is also attractive for high-profile cycling professionals.
Additionally, in 2018, the all-comers competition “Your Race” was held for the third time. A total of 12 participants were able to apply for a starting place on the track, which is 166 metres long and extremely steep. A new feature this year: women also took part in the discipline of two-rider teams. Away from the racetrack, spectators experience a varied supporting programme. An adjoining exhibition hall turns into a party zone with concerts and dancing. In another area, guests can expect culinary delights from all over the world.
photo: © ESN Arne Mill